Peta isn’t doing so well with their advertisements ever since they started in 1980. Peta is an organization that stands for people for the ethical treatment of animals and they are focused on animals are not to eat, wear, experiment on, use for entertainment or abuse in any way. Many of Peta’s ads are known for being sexist, racist, graphic, and shocking which is luring the viewer away from their campaigns.
Recently their ads are getting worse and I feel like they aren’t getting enough criticism for it. Comparing the slaughter of animals to the Holocaust and treating women as a piece of meat in their ads definitely are getting their view across. I understand that Peta loves animals and doesn’t allow any excuse for the slaughter and mistreatment of animals but these ads are not going to get other people to think the same as them. They are trying to persuade others to become a vegetarian or vegan but they are doing it at a really harsh angle.
One ad that isn’t that recent really caught my attention when I saw it a few years ago when I was visiting my grandparents in Florida. We passed an awful billboard in 2010 that stated “Save the Whales, Lose the Blubber: Go Vegetarian” with a picture on it of the back of a woman in a bikini. Calling people whales who are not vegetarians is not the best way to recruit new members to your organization.
If I were to write a email or letter to the CEO of the billboard agency it would go something like this:
Dear billboard company,
I recently saw your Save The Whales billboard in Florida and would like to tell you that I am astonished that you would let that ad be up for everyone to see. I am concerned with Peta’s message that they were trying to advertise here because to me it just seems offensive. This ad is a part of their unethical practices that they perform by criticizing people that don’t think the same way that they do. Peta even created their own website of ads and commercials that they have made that have been banned or taken down because they were too sexual or offensive to consumers. That right there, should bring concern to what you are promoting on your billboards by them.
I found this ad extremely offensive because overweight girls that are called whales or other names often have self-esteem issues, and that can lead to other emotional or mental problems. If an overweight girl sees this billboard and can recognize the image as herself then she will connect her image to a whale. There is enough depression going on in the world and we do not need Peta’s help to create more self-esteem issues in teenagers or anyone dealing with emotional stress. The message that they are teaching should not be disseminated and your company should help take this down before it causes more problems and offends more people.
Hopefully my message would make the company come to realization that the ad that they are helping promote is making things worse for the public and is not helping advertise Peta’s organization. Peta has a strong Public Relations and Advertising strategy but it is up to the viewer to take it as offensive or to join their side.